Written to Ziff-Davis...
I get email promotions from you. The latest is "The Best of Web Buyer's Guide This Week" I see an article and actually want it. I go to the download site...I get lots of these, have I registered before? I can't remember. I type in all the normal logins...losing patience. Do i really want that whitepaper? I check the e-mail address you sent the original message to. I use it to try and retrieve the password...no soap. It says I'm not registered. So I try to register, it says that e-mail address is already being used. I sure don't want to start getting two of those buyer's guides...so I give up. The white paper might have been worth a few clicks, even a 'remind me about my password' exchange, but it sure isn't worth this. I'm only writing this because it seems like the whole industry is stuck in a loop. Harvest e-mail addresses, share them with your friends, affiliates, colleagues, customers, etc. Send messages (not exactly SPAM, but not far from it - the white paper offer WAS interesting,) then make the poor slob register to MAKE SURE you've got his e-mail address...more logins, more passwords to remember, more clutter in my life... AND THEN IT DOESN'T WORK!
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